![]() |
![]() |
How to set up a Bing Ad to track keywords |
![]() |
![]() |
How to set up an AdWords Ad to track keywords |
bestcoolproducts.com
and you’ve created a tracking link for your Google AdWords ads that looks like this:http://bestcoolproducts.com/google/
{keyword}
to the end like this:http://bestcoolproducts.com/google/{keyword}
http
://bestcoolproducts.com/google/best+tracking+system
{KeyWord}
token at the end in the Destination URL field and you’re all set.![]() |
How do I troubleshoot my Bing ad? |
{QueryString}
that you can experiment with …{KeyWord}
will return the keyword that generated the click, while {QueryString}
will return the exact search phrase entered by the user, which is not always the same.{KeyWord}
token is what most people have been using for years, but we’ve noticed it’s no longer listed in Bing’s documentation. It does still seem to work as it always has, but we don’t know if it’s being “phased out” or if it’s now “unsupported.”{KeyWord}
token we’d suggest switching to {QueryString}
.{adgroupid} |
the ID of the ad group that served the ad |
{campaignid} |
the ID of the campaign that served the ad |
{creative} |
the ID of your ad creative |
{device} |
returns “m” for mobile, “t” for tablet or “c” for computer |
{matchtype} |
will return “e” for exact, “p” for phrase, or “b” for broad |
{network} |
returns “g” for Google search, “s” for search partner or “d” for display |
{placement} |
the site your ad was clicked on |
{target} |
the category of the placement |
Others | See “Final URL, tracking template, or custom parameter” section |
{AdGroupID} |
the ID of the ad group that triggered the ad |
{AdGroup} |
the name of the ad group that triggered the ad |
{AdID} |
the numeric ID of your ad creative |
{CampaignID} |
the ID of the campaign that triggered the ad |
{Campaign} |
the name of the campaign that triggered the ad |
{Device} |
returns “m” for mobile, “t” for tablet or “c” for computer |
{MatchType} |
will return “e” for exact, “p” for phrase, or “b” for broad |
{Network} |
returns “o” for Bing and AOL or “s” for syndicated ads |
Others | Click here for Bing’s full set of custom parameters |
/some_value
to the end of your link.{keyword}
token to the end like this:http
://bestcoolproducts.com/google/{keyword}
{matchtype}
as a second sub-ID, you’d do it like this:http
://bestcoolproducts.com/google/{KeyWord}/{matchtype}
http
://bestcoolproducts.com/google/{keyword}-{matchtype}
{matchtype}
, meaning the match type was exact.