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How To Track Conversions Using Tracking Pixels |
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Adding Tracking Pixels in Popular Page Builders |
1. | Because tracking pixels are HTML “display” elements, they must be added to the ((body)) …((/body)) section of your web page, anywhere between the opening and the closing tags. They cannot be added to the ((head)) ...((/head)) section or they will not “fire” and be recorded. |
2. | For sales tracking you should replace the amount “0.00” in the Pixel Builder with the actual sales value if you know what it is. If your sales value varies, you can also replace 0.00 with a placeholder or token that will insert the sales value dynamically. This placeholder or token will vary depending upon your payment processing system, shopping cart, etc. Review your payment processor’s documentation or ask their support desk to get the placeholder or token their system uses. |
3. | The “Ref” value in the tracking pixel code is for an optional reference value such as a product or offer name, an internal tracking code or ID or anything else you want. Typical values would be “opt-in”, “checkout”, “upsell1”, etc. You can set the optional “Ref” value in the Pixel Builder. If provided, the value must be 1-20 characters containing only letters, numbers, hyphens (“-”) and underscores (“_”). The “space” character is not allowed. Caution: If you want to track multiple conversions of the same type for the same user—such as an upsell after an initial sale—you MUST provide a unique Ref value for each Action, Engagement, or Sales pixel. For example, Ref could be
product1 , product2 , etc. |
4. | If you need to place a tracking pixel on a secure page, you’ll need to answer “Yes” to the question, “Are you adding this pixel to a secure https:// page?” or browsers will display security warnings. |
5. | If you’re placing the tracking pixel in the Pixel/Code field of a tracking link, you’ll need to answer “Yes” to the question “Are you adding this pixel to a tracking link?” If you answer “No” to this question, the tracking pixel will attribute its conversion to the tracking pixel it’s embedded in and not to the previous tracking link as you were probably expecting it to. For more on this, read this FAQ:
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What if my conversion stats don’t seem accurate? |