Tip: ClickMagick also supports a
2nd-to-Last Click setting which works exactly like it sounds.
The “Last Click” setting attributes the conversion to the most recent tracking link. The “2nd-to-Last Click” setting attributes the conversions to the tracking link visited right before that one.
One common use for the “2nd-to-Last Click” setting is when you’re inserting a tracking pixel in the Pixel/Code field of a tracking link.
In this scenario, when the pixel fires, you generally don’t want the conversion attributed to the tracking link that the pixel is embedded in. In this case, you almost always want the pixel conversion to be reported to the tracking link right before the tracking link that the pixel is embedded in. In other words, the “2nd-to-Last Click.”
To set a pixel to use the “2nd-to-Last Click” attribution, you would use the
Last Click setting for
Conversion Attribution and you must add the query string variable
&ignore=1
to the tracking pixel. This “ignore” option ignores the most recent tracking link causing the “Last Click” setting to use the tracking link before that.
You can use the
Pixel Debugger to automatically add the
&ignore=1
for you by choosing
Yes to the question “
Are you adding this pixel to a tracking link?” All that question does is add the
&ignore=1
option to the tracking pixel when you choose the
Yes option.